Websites - Could yours be better?
With all of the easy to use content management systems, WYSIWYG HTML editors and website design templates that are available today, unless you are taking advantage of the powerful functionality of custom web development, technically speaking, a monkey could have a website as good or better than yours. For an experiment, I think we may set some monkeys up with their own websites and see what they can do to exemplify this.
We have seen so many absolutely terrible websites in the past few weeks. I'm not talking about what they look like, as this is in part very subjective. I am talking about the functionality, indexability and overall perfomance. These are the key components of a quality website. Many of these terrible websites belong to very intelligent, highly respected individuals or companies with a good line of products or a service, that are successful in other areas of their life. It is just sad, makes no sense. Maybe they are ignorant of the opportunity that a good quality website can bring to their business, they don't know what a good quality website is or maybe it is their web designers fault. I can't tell you how many of our clients are so called "web designers", that have next to no idea of what developing a website is really about.
If you are one of these people, when you do a search for your product or service keywords and check out a site to see who your competitor is, don't be surprised to see a picture of a pretty or handsome monkey on the about us page.
So I guess the point is, take a look at reality for a moment. Is your website performing the way you would like? Are you getting lots of traffic? If your are getting the traffic, are you converting this traffic into sales or revenue for your business?
If so, that's great. Thanks for stopping by. Please check out some of our other articles for more helpful tips. Otherwise, it's probably time for you took take a closer look at what can be done to improve the performance of your website. Please, do yourself a favor and contact us to learn more.